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The Formula
The Math Behind a Perfect Penalty Kick
The Edge
The Math Behind a Perfect Penalty Kick

A penalty kick is often called a lottery. The data says otherwise — there is a precise formula, and the best takers know it.

Simon WhistlerSimon Whistler—May 20, 2026

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The Formula for a Hit Song
How It Works

The Formula for a Hit Song

Music executives have been searching for the hit formula for a century. It turns out there is one — and it involves calculus, neuroscience, and a very specific tempo.

Simon WhistlerSimon Whistler · June 1, 2026
How Casinos Engineer Time
Mind

How Casinos Engineer Time

Claire Ashford · 3 min read
Why Every Coffee Chain Copies the Same Floor Plan
How It Works

Why Every Coffee Chain Copies the Same Floor Plan

Simon Whistler · 3 min read

PRESENTER // THE FORMULA

Simon Whistler

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The Formula Brief

Weekly dispatch from Simon Whistler — the hidden systems, patterns, and mechanisms behind how everything actually works. Precise. No filler.

One formula per week. Zero fluff.

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6 formulas across 4 desks.

The Anchoring Effect and Price Tags
Money

The Anchoring Effect and Price Tags

The first number you see rewires every subsequent judgement about value. Retailers have known this for decades. Here is the precise formula they use.

Claire Ashford · May 10, 2026
The Deliberate Practice Formula
The Edge

The Deliberate Practice Formula

Anders Ericsson spent forty years studying what separates world-class performers from merely good ones. The answer was not talent — it was a specific kind of practice.

Simon WhistlerSimon Whistler · April 22, 2026