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Privacy Policy

This Privacy Policy describes how The Formula ("we," "us," or "our"), operated by Andronix International BC s.r.o., handles personal data in compliance with applicable privacy laws, including the EU's GDPR and the Czech Republic's Act No. 110/2019 Coll., along with best practices from countries like the United States.

Last updated: June 4, 2026

1. Who We Are (Data Controller)

Andronix International BC s.r.o.

IČO: 21442076

Registered address: Jugoslávská 620/29, Vinohrady, 120 00 Praha 2 – Vinohrady

Email: contact@theformula.channel

2. What Data We Collect

  • Newsletter & contact data. Name (if provided), email address, consent timestamp, and IP address at the time of sign-up.
  • Technical / usage data. IP address, device and browser type, pages viewed, timestamps, referrer URLs.
  • Cookies. Essential cookies for site operation; optional analytics cookies (if consented).
  • Communications & support. Messages, emails, or support requests you send us.

3. Legal Bases for Processing (GDPR)

  • Consent. For newsletter sign-ups, optional analytics, and any marketing communications.
  • Legitimate interests. To secure the Site, analyze usage, detect abuse or fraud, and improve the service.
  • Legal obligations. When required by law.

4. How We Use Your Data

  • Delivering, maintaining, and updating the Site.
  • Sending newsletters and notifications you have opted into. You may opt out at any time.
  • Analyzing engagement for content improvements.
  • Compliance and security.

5. Data Retention

  • Newsletter sign-ups. Retained for as long as you remain subscribed, plus the period necessary to evidence your consent.
  • Technical logs & analytics. Typically kept for 12–24 months, then anonymized or deleted.
  • Communications & support records. Kept as long as necessary to resolve issues or legal claims.

6. Your Rights (Under GDPR / Czech Law)

  • Right of access to your data.
  • Right to rectification of inaccuracies.
  • Right to erasure ("right to be forgotten").
  • Right to restriction of processing.
  • Right to withdraw consent.
  • Right to data portability.
  • Lodge a complaint with the Czech Office for Personal Data Protection (Úřad pro ochranu osobních údajů): https://www.uoou.cz/

To exercise any right, email contact@theformula.channel.

7. Cookies & Tracking

We use cookies for analytics and site functionality. You control most cookies through browser settings or our Cookie Settings tool on the site.

8. Changes to This Policy

We may update this policy periodically. When we do, we will post the revised version on this page with the "Last updated" date.

9. Contact & Inquiries

Andronix International BC s.r.o.

IČO: 21442076

Jugoslávská 620/29, Vinohrady, 120 00 Praha 2 – Vinohrady

contact@theformula.channel